New research shows 20 ways in which overeating manifests as an addiction.

Find out why your clients cannot stop eating.
Learn what to say to clients who cannot follow a food plan.

The day I learned I had an addiction was the first day of freedom from overeating.

Christina, ARC Member


Learn how to educate clients
to accept that their overeating is really an addiction to processed foods.

Clients and patient who cannot follow a food plan carry crippling guilt and shame.  They blame themselves for being unable to resist unhealthy processed foods.

The pain of self-blame drives the next lapse and the shame deepens into self-stigmatization which can lead to eating disorders.

Stop this downward spiral by being able to explain to patients that their overeating is following the pattern of an addiction. As such, it needs a different course of recovery than has been typically used in weight-loss approaches.

Most Importantly, learn the four categories of evidence that will persuade clients to undertake the addiction recovery approach and abandon ineffective weight-loss approaches.



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How do we Know
it's Processed Food Addiction?

Table of Contents

I. Addiction Manifestations in the Individual. Learn about the four similarities between brain function in overeaters and in drug-addicted clients.  See how closely the behaviors of overeaters conforms to the DSM 5 Diagnostic Criteria for alcoholism. 

II. Family System Patterns. See that overeating follows the patterns of drug addiction in inherited patterns, Adverse Childhood Experiences, and a fetal syndrome.

III. Review the evidence that processed foods affect the brain and body like addictive substances do. Find out about the psychoactive characteristics of processed foods. Review the evidence that processed foods are used interchangeably with addictive substances. See that abstinence protocols are effective in both processed food use and drug use. 

IV. Macro factors. IEpidemiological patterns, business practices, cost to society and government policies are similar in both processed foods and in addictive drugs.

V. Be a winner in the shift from 'eating less' to recovery from food addiction. Learn specific things to stop saying to patients and clients.  Use knowledge of processed food addiction to bring relief from guilt to clients who have struggled for decades. 

Click here to sign up for the
How do we Know
it's Processed Food Addiction?

Sample Lesson Topic:

Overlaps in Brain Function between Food-Addicted and Drug-Addicted Clients

With the advent of brain imagining technology, researchers noticed almost immediately that the brains of overeaters showed altered function similar to that of drug-addicted clients. Reward centers and stress pathways are hyperactive, while cognitive pathways int he frontal lobe were inactive. 

This explains why food-addicted clients are unable to think clearly and make good food choices.



Learn how to tell clients that their inability to follow a food plan for the long term is not their fault.  Convincingly help them move away from weight-loss approaches the inevitably lead to weight gain and return of diet-related diseases.

  • No longer sit by frustrated while clients suffer from diet-related diseases.
  • Picture yourself in your practice finally able to explain to clients why nothing else has worked.
  • At the end of this CME, you'll feel empowered to finally break through to clients who have never had control over their food.
  • Year after year, you will get the satisfaction of watching your clients recover from diet-related diseases even when dozens of other professionals have not been able to help.
  • Hear your clients telling you that diet-related diseases such as diabetes, obesity, and heart disease have gone into full remission when no one else gave them any hope.
  • Knowing how to describe processed food addiction to patients will bring you deep satisfaction where old approaches only brought frustration.
  • You're learning from Joan Ifland, PhD, lead editor/author of the Processed Food Addiction textbook. You have the security of knowing that that you're working with a leading expert.
  • You may be wondering why you didn't get this insight in your medical training. This approach is very new but well-substantiated by research.
  • You'll be amazed at how well your clients respond to learning that overeating is not their fault.
  • Sharing the Processed Food Addiction Model is like turning on a light in a dark room.
  • Every practitioner lives to heal their patients and clients. The Processed Food Addiction Model gives you that power.

Now you can't wait to get into your practice because you finally have break-through answers for your clients.


Click here to sign up for the
How do we Know
it's Processed Food Addiction?

Sample References


Frascella, J., Potenza, M. N., Brown, L. L., & Childress, A. R. (2010). Shared brain vulnerabilities open the way for nonsubstance addictions: carving addiction at a new joint? Ann N Y Acad Sci, 1187, 294-315. doi:NYAS5420 [pii]

Ifland, J., & Peeke, P. (2018). The Overlap between Drug and Processed Food Addiction. In J. Ifland, M. T. Marcus, & H. G. Preuss (Eds.), Processed Food Addiction: Foundations, Assessment, and Recovery (Vol. Kindle). Boca Ratan, FL: CRC Press.

Noori, H. R., Cosa Linan, A., & Spanagel, R. (2016). Largely overlapping neuronal substrates of reactivity to drug, gambling, food and sexual cues: A comprehensive meta-analysis. Eur Neuropsychopharmacol, 26(9), 1419-1430.

Stice, E., & Yokum, S. (2016). Neural vulnerability factors that increase risk for future weight gain. Psychol Bull, 142(5), 447-471

Volkow, N. D., Wang, G. J., Fowler, J. S., & Telang, F. (2008). Overlapping neuronal circuits in addiction and obesity: evidence of systems pathology. Philos Trans R Soc Lond B Biol Sci, 363(1507), 3191-3200.

Now you see the the scientific support for the concept that food addiction is preventing your clients from making life-saving diet-changes.

Don't hesitate to put this evidence to work.  Start training to translate science into practice today.

Click here to sign up for the
How do we Know
it's Processed Food Addiction?

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