This week we show how to harness science in your battle with processed foods and the neuromarketers who strive to give us cravings. Neuro-marketers use tragically effective methods to program our craving pathways to yell EAT EAT EAT inside our heads. They use science to find out how to create the most overwhelming cravings possible. Well, we can learn the science too! And we can fight back by learning how to avoid and counteract their tactics.
Today we'll look at four findings from research that ARC members have used to recover sanity. They've learned what they need to do to block out the neuro-marketers and restore control over their food. In reverse order, we'll talk about their top four strategies.
Number 4 is: I need a lot more time around clean-eating people than I thought. I'm surprised that this realization wasn't chosen for number 1. Why? Because spending lots of time around clean-eating, positive people is the greatest weapon in the battle to gain control of food and climb into a healthy body. Being around healthy people sends a powerful message to our powerful mirror neurons. And the message is, 'We're in a tribe that eats clean so we will be eating clean along with them.'
Basically, if you're mirror neurons are not getting that message, they're getting some other terrible message such as, 'We're in a tribe that eats processed foods and gets sick so we will be joining them in eating processed foods and getting sick.' Mirror neurons are always turned on, and they're always doing one thing which is driving you to do what the people around you are doing. It's that simple.
Finding Number 3 that shows how to get control of food is that there are many different types of relapse triggers. Since triggers are the leading cause of relapse, it's good to know that there are a whole lot of different triggers. Triggers cause a flood of dopamine to be released in our brain. The flood is so great that it wipes out our brakes. Our brakes are thoughts like, 'I'm not hungry.' Or, 'My doctor told me not to eat that.' Or 'It's so close to dinner, I think I'll pass.' The words, 'NO THANKS' come out of the higher thinking part of the brain right behind our forehead. But triggers can cause such a massive rush of dopamine that there is literally no room in our brain left for restraint, self-control, impulse control, or willpower.
Triggers are any reminder of processed foods. Certainly going into a food environment which has been engineered by neuro-marketers with thousands of triggers is the worst. Grocery stores with tens of thousands of choices, dance music, and high ceilings are just one huge set of triggers. Don't go in there, OK? Restaurants are next with lots of noise, lots of choices, and the sight of hundreds of people gobbling down processed foods as fast as they can. Did you know that restaurants are deliberately noisy to make it hard to remember that we only want to eat clean food? If you've ever lost control in a grocery store or restaurants, please know that it was not your fault. You didn't ask to have your brain bombarded with thousands of arrows of brain stimulation.
Stay out of those environments, OK? I care about you, and I would like to you enjoy peace without being stimulated into the insanity of loss of control over processed foods.
The Number One most valuable scientific finding is that the problem is in my brain, not mouth/stomach. It's not an eating disorder. It's a brain disorder. This finding lifts me, but it also makes me upset. The finding opens the door to taking evasive action when confronted with neuromarketing. Yes, it's just a matter of learning how to avoid people who eat processed foods, so our mirror neurons don't tell us to do the same. It's also a matter of avoiding the triggering situations we've already talked about. All of these things, especially being around positive people, do mean that our brain can learn not to crave. Our brain can learn to put on the brakes when needed. And, our brain can stay calm no matter how upset people around us are.
What upsets me are the health professionals who insist that we have an eating disorder. And talk, talk, talking about it is the answer. I can tell you that didn't work for me. I spend years talking about my childhood issues and all the trauma I endured. It didn't affect my eating, my yo-yo dieting, nor my raging one bit. I didn't have an eating disorder. I've never had an eating disorder. I had a processed food use disorder. I was abusing processed foods. I was addicted to processed foods. The fact that eating happened to be the way that I got them into my system was totally beside the point. The point was that I was addicted!!!
Saying that we have an eating disorder is like telling a smoker that they have an inhaling disorder. NO! Please NO! It's nicotine addiction!! Or saying a cocaine addict that they have a snorting disorder. No! For heaven's sake. That's cocaine addiction.
The way to recover from an addiction is to get around successful, like-minded people who know how to avoid cues and build-up self-confidence. Do it today, OK?.
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